top of page

How to reach a wider audience on Youtube

Updated: Nov 5, 2022

There are many ways you could do this. In this article you would learn the most important ones to reach a wider audience right now!


If you have a video on Youtube, it is important that you reach the widest audience possible. This can be done by knowing how to optimize your video for search engines. In this article we explain how to do this and other aspects of video marketing on Youtube:

Research the keyword you want to rank for

Using the keyword research tool from Google, you can get a good idea of how popular certain keywords are. You can also learn how competitive they are and whether there are any seasonal trends that will help or hinder your efforts. For example, if there's a big holiday coming up in 2 months and people are Googling "Thanksgiving recipes," then it might be worth creating a video around Thanksgiving recipes just to capitalize on this opportunity.

Optimize your video title and description for SEO

When you're creating a YouTube video, it's important to make sure that your content is easily findable. The best way to do this is by optimizing your video title and description for SEO.

The title of your video is the first thing people will see when they search for something related to what you've made—so it's important that it includes relevant keywords or phrases that reflect the topic of your content. In addition, include those same keywords in the first few sentences of your description, as well as any tags (keywords) you want people who watch this video later on down the line to be able to find through search engines like Google or Bing.

Create a video that has great thumbnail image

If you want your videos to be easily found by people looking for them on YouTube, it's important that their thumbnails are good quality and high resolution. The thumbnail is the first thing viewers will see when they explore your channel or browse through related videos in search of something else that interests them. If a thumbnail isn't eye-catching enough, users may not bother with what follows.

You can make sure that your thumbnails are attractive by using a photo that's relevant to the content of your video. The best way to do this is by using stock photos from sites like Unsplash (free) or Pexels (paid). You can also create your own custom thumbnail images using Photoshop or Gimp if you have editing skills—or hire someone who does! Just remember: don't use copyrighted images unless you've received permission from the photographer/artist first because doing so could result in copyright infringement issues later down the line; avoid blurry pictures too as these don't translate well at small sizes; make sure there aren't too many details crammed into one shot either since they'll distract viewers' attention away from what matters most here--what's happening within each frame itself--and finally keep things simple by not making full-page prints out of photographs bigger than 2048 x 2048 px size because those tend end up looking pixelated once scaled down accordingly during uploads onto platforms like YouTube where file size restrictions apply per file type (.jpg/.png/.gif etc.).

Use end screen and cards in your video

End screen and cards are two of the most popular ways to drive viewers back to your channel. One of the easiest things you can do is add a call-to-action at the end of your videos that directs people to your website, social media pages, or email list.

If you're using an end screen, make sure it's obvious what button they are supposed to click on (the default one is “ADD TO CART”) and make sure it matches the style of other buttons on your page so it looks like part of an overall design scheme. You should also consider adding links for those who want more information about products featured in this video; this way viewers can find out if something else would work better for them than what's being shown here before committing themselves by clicking “ADD TO CART” or whatever other CTAs may apply in your case!

Cards are similar but less intrusive because they don't automatically pop up when someone finishes watching a video; instead, users have to click on them manually after watching something online so there's no risk involved if people don't engage immediately with these cards/links/whatever :)

Do video dubbing in order to reach a wider audience

Dubbing is the process of recording your voice over a video or animation. You can dub over other people's videos as well, but it is also an extremely effective way to make your own videos more appealing and interesting for viewers.

The great thing about dubbing is that it allows you to reach a much larger audience than just those who watch your original content in English. If you have an understanding of foreign languages, then you can use this method to expand your viewership even further by creating subtitles or captioning in different languages around the world.

Dubbing also helps increase subs because other people will see how good of an actor/voice actor you are and want to subscribe themselves!


We hope that this blog post has given you some ideas for how to reach a wider audience on Youtube. There are many things you can do to make your videos more visible and appealing for viewers, which will ultimately increase the number of people who watch them.

11 views0 comments

Recent Posts

See All

In the dynamic world of YouTube, fresh talents are constantly emerging, ready to captivate audiences with their unique content and personalities. As we step into 2023, a new wave of YouTubers is makin

bottom of page